Solutions for Colleges & Universities



Trusted by Hundreds of Schools

Innovating on behalf of our university and college partners for over five decades, Learfield has created the most robust portfolio of solutions for colleges and universities, and beyond.  We push boundaries and generate revenue for our partners through cutting edge innovation, creation, and technology. Put our expertise to work for your athletic department today.

Unlock the Value of Multimedia Rights

Our roots grow deep in intercollegiate athletics.  Learfield is proud to represent the exclusive multimedia rights for nearly 200 colleges and universities offering a range of capabilities unmatched in the industry.

Partnering with universities, colleges, conferences and leagues to unlock the power of college sports – connecting brands with fans across all platforms and throughout their entire journey – delivering unique value to our partners through sponsored content.

Power School Pride

The CLC name is synonymous with collegiate licensing, having founded the industry from its beginnings. Our partner institutions rely on our deep expertise in brand protection, management, and marketing to connect passionate fans to college and lifestyle brands through licensed merchandise.

JPATTON is a leader in brand authentication services that include holographic security products to ensure fans know they are buying licensed products, and logo management systems for quality control in the marketplace.

Sell Out Your Stadiums, Maximize Fan Experiences

Paciolan and Learfield Amplify provide unmatched strategic expertise and technologies that deliver exceptional experiences for partners and their fans. Learfield Amplify offers integrated strategies focused on improving the fan experience, and driving revenue through ticketing sales, philanthropic development, and stadium seating solutions.

With world-class mobile ticketing and data capture solutions, Paciolan provides the flexibility and functionality your customers need while providing you with key insights to advance revenue generation and relationship building.

Celebrate Western Heritage

Learfield College Rodeo elevates the sport of rodeo through connecting fans to content and experiences that are rich in an affinity for western heritage and culture.


Step Up Your Content Game

Learfield Studios is a best-in-class content division focused on data-driven content production, distribution and monetization to engage fans year-round.


Strengthen Your Social Brand

Social+ is a specialty social media service offered by Learfield, where an on-site, dedicated, and full-time content creator, known as a Social Content Specialist, works as an integrated member of the content team, focused on sponsored content.


Maximize Student-Athlete Experiences

Name, image, and likeness (NIL) continues to shape the landscape of college sports. Learfield delivers solutions that empower brand partners to maximize student-athlete NIL opportunities that drive deeper fan engagement.

Drive Smart Decisions

Learfield has created the largest data and analytics platform in college athletics to provide university partners with insights on their fans and donors. Using a mix of integrated first-party data and third-party data, we offer our multimedia rights partners a custom dashboard to enhance their knowledge of the fans and to drive revenues.

Inform Your Fans

SIDEARM Sports magnifies the digital fan experience through its best-in-class web technologies, mobile applications, and fan engagement platforms. Powering official athletic websites, mobile apps, live audio and video streaming, and so much more. The industry leading SIDEARM platforms provide clients a simple and efficient way to manage content across the multi-screen fan experience.

Extend the Game Day Experience

Enhance the game day experience well beyond the day! We provide high-quality publishing and design services nationwide utilizing in-house editorial and graphic design teams to create game day programs, yearbooks, posters, and specialty publications for memories that last. We are the official publisher of all print and digital NCAA Championship programs.

Elevate Your Brand

Learfield’s broad portfolio of marketing, creative, and research services combined with deep industry expertise delivers data-driven strategies and innovative brand development opportunities to connect with fans and drive demand for your college brand.

Additional Services

Learfield’s partnership with Elevate Sports Ventures provides universities the most comprehensive solutions across naming rights and foundational partnerships; market and benchmark analyses; ticket sales and donor development; premium experiences; and feasibility studies for venue renovations and new construction.

Gourmet menus, custom-stand branding, integrated food premiums and co-branding are some of the benefits recognized to our partners through our joint venture with Levy.