Multimedia Rights



The Leader in Multimedia Rights for Intercollegiate Athletic Departments

We connect brands to fans through exclusive multimedia rights (MMR) that we have secured with nearly 200 Division I athletic programs and conferences.  We partner with universities and colleges to unlock the value of their school marks and intellectual property, digital and static out-of-home (OOH) advertising signage in stadiums and arenas, hospitality, stadium and arena naming rights, radio and streaming audio broadcasts, experiential marketing, premium seating and player bench signage, print, social, digital, esports tournaments, and more. In our pioneering history, we have delivered more value to athletic programs and are trusted by more Power 5 conference schools than any other MMR provider.

Timeline-Fan Journey

Learfield has changed the landscape for multimedia rights bringing a host of unprecedented innovations to our university and college partners.  We have created new revenue streams for our partners, opening up new categories, creating new sponsorship products, and partnering day-in-and-day-out with our schools to understand their unique traditions, value propositions, and fan base.  We have helped our partner schools achieve their business goals, not just on or around game day, but every day.