What We Do

Learfield empowers businesses and universities by connecting big brands to the excitement, passion, tradition, fans and FUN of college sports, through customized marketing solutions and experiences. Our marketing experts create customized campaigns, utilizing the multimedia assets of our collegiate partners to meet your marketing objectives. Scroll down for details or click here to watch an overview video.

Radio. Live play-by-play of football, men’s and women’s basketball and much more.  Listened to year-round by passionate fans on 930 affiliates around the country  Example 1 / Example 2

Extensive signage opportunities target millions of fans in attendance at venues around the country, as well as those watching on television. Examples


Television. More than 200 televised live games and 600 feature shows annually offer commercial inventory and in-telecast branding elements. Example 1 / Example 2


Hospitality and Tickets. Entertain clients and/or employees with tickets, hospitality, suites and other VIP options. Examples

Print. Official program advertising and other print opportunities to fit any company’s advertising objective or budget. Examples


Digital. Includes a variety of social media and mobile marketing opportunities, as well as extensive official athletic website sponsorships. Examples


Use of trademarks. Grassroots marketing opportunities leveraging the equity and value of some of the greatest sports brands in America. Examples


Promotions. More than 1,000 athletic events provide significant sponsorship opportunities across multiple platforms including on-field presentations, concessions sponsorships, live video board interaction, etc. Examples

You’re just a click away from more information about our collegiate partners; title sponsorship of the Learfield Directors’ Cup; and our partnership with Levy Restaurants on concessions.