Through its acquisition of Licensing Resource Group (LRG), Learfield is now poised to offer numerous licensing, merchandising and brand marketing services to its collegiate properties. Founded in 1991, LRG is an aggressive industry leader that works to change outdated perceptions of collegiate licensing and continues to advance brand development, online enforcement, and license management. Representing more than 220 universities, colleges, athletic conferences, and special properties nationwide, LRG has a demonstrated track record in driving higher retail sales by providing schools and vendors with advice and consulting services, based on years of retail and marketing expertise.

“We have a great team of people, and we are thrilled to be joining Learfield,” said LRG President and CEO Lewis Hardy. “We’ve worked hard over the years to build valuable relationships in the college marketplace and Learfield will help us grow our capabilities in the coming years. Learfield has a stellar reputation, and we are excited about this new chapter of growth for LRG.”

LRG officially joined the Learfield family on July 1, 2014. To learn more about the specific services LRG can provide, visit The company has offices in Iowa, Michigan, North Carolina, Rhode Island and Texas.