Learfield Sports and Learfield News are the two primary operating units of Learfield Communications, Inc., which was founded in 1972. Learfield’s original name, Missouri Network, Inc., was a product of Clyde Lear and Derry Brownfield that eventually grew from a small farm network heard over six Missouri radio stations into a diverse media enterprise with hundreds of employees and corporate headquarters in Jefferson City, Mo. If you’d like to read some of Clyde’s first-person recollections of those early days, we’ve collected some from his personal blog.
Learfield Sports launched in 1975 with the radio rights to the University of Missouri. Today, with 485 people, Learfield Sports’ agreements with over 90 university athletic departments are broad in scope and include management of a wide variety of sponsorship, media and marketing inventory. In the beginning, the only available medium we could offer to corporate partners was radio. Today we create multimedia marketing solutions for our corporate sponsors. Our history in the marketplace has given us unparalleled experience.