by admin | Aug 25, 2021 | For the Fans, In the News, News
To promote the 17th annual College Colors Day, Cory Moss was in NYC on August 25 along with some of our partner schools’ mascots (Baylor, Auburn, South Carolina and Syracuse) to ring the closing bell at the NYSE. Be sure to check out the full closing bell video...
by admin | Aug 25, 2021 | News
SYRACUSE, N.Y. – Jason Thomas has been appointed general manager for Syracuse Sports Properties, as announced today by the university’s athletics multimedia rightsholder, LEARFIELD. Thomas has served with Syracuse Sports Properties since 2011, the last six years as...
by admin | Aug 25, 2021 | Broadcast, For the Fans, News
Provides an Array of Free Content, Live Gameday Audio Streams from Iconic College Brands Across the U.S. PLANO, Texas – College sports fans – the most loyal, ardent fans in all of sports – now have access to an app called The Varsity Network. The Varsity Network...
by admin | Aug 24, 2021 | In the News, News
As appeared in QSR Magazine 8/23/21 online version OUTSIDE INSIGHTS by LEARFIELD CMO Jennifer Davis Quick-service restaurants (QSR) have always been a figure in college sports marketing. Whether it is a local pizzeria advertising in the stadium or a national chain...
by admin | Aug 23, 2021 | Brand Sponsorships, News
CHARLOTTE, N.C. – The Charlotte 49ers and LEARFIELD have aligned with Cabarrus Brewing Company to create a series of special craft beers for Niner Nation to enjoy. The first in the series, CBC’s Gold Rush Gold Lager, will be available to consumers...
by admin | Aug 23, 2021 | Brand Sponsorships, News
The Field Naming Rights Sponsorship is the First in Collegiate History paid 100% in Crypto BERKELEY, Calif. – Cal Athletics, its multimedia rightsholder, LEARFIELD’s Cal Bears Sports Properties (“the Company”), and West Realm Shires Services...