by Kimberly Elchlepp | Oct 24, 2023 | News
Comprehensive agreement across all LEARFIELD business units delivers unmatched fan data and innovative brand opportunities DALLAS, Texas – At an exciting time of conference transition and momentum at SMU, the university’s athletic department and LEARFIELD, the leading...
by Kimberly Elchlepp | Oct 11, 2023 | News
Missoula, Mont. – The University of Montana Rodeo Team (UM Rodeo) and LEARFIELD – the media and technology company powering college athletics – are proud to announce a new partnership through the company’s College Rodeo division to drive revenue and increase...
by Kimberly Elchlepp | Oct 4, 2023 | News
LARAMIE, Wyo. – The University of Wyoming Athletics Department and LEARFIELD, the leading media and technology company powering college athletics, have announced a long-term extension to their relationship for multimedia rights management and the company’s Paciolan...
by Kimberly Elchlepp | Sep 29, 2023 | News
SAN MARCOS, Texas – Mike Pirolo has been named general manager for Texas State Sports Properties, as announced today by LEARFIELD, the university’s athletics multimedia rightsholder. Pirolo, who officially started on Sept. 15, brings more than 15 years of sports...
by Kimberly Elchlepp | Sep 27, 2023 | News
DALLAS, TX – The athletic departments of Texas A&M University and the University of Arkansas announce Cotton Holdings, Inc. as the presenting sponsor of the Southwest Classic in an agreement supported by athletics multimedia rights holder LEARFIELD – the media and...
by Kimberly Elchlepp | Sep 25, 2023 | News
STATE COLLEGE, Pa. – Penn State Athletics and its multimedia rightsholder, LEARFIELD’s Penn State Sports Properties, announce a partnership with Liberty Basement Systems. The multi-year agreement makes the Pennsylvania based company The Official Basement Waterproofing...