News

2016 Ryder Cup to Feature Record Number of LED Screens

Massive high-def video screens from Learfield’s GoVision unprecedented for PGA event HAZELTINE, MN – This week’s Ryder Cup at Hazeltine National Golf Club outside the Twin Cities will feature more LED video screens than have ever been placed at a PGA Tour event. The PGA of America hired Texas-based GoVision – a premier, full-service provider […]

KRAFT’S KAGR, LEARFIELD “KLEARintel” VENTURE PROVIDES FAN DATA AND INSIGHTS FOR COLLEGE ATHLETICS

PLANO, Texas – In an effort to best assist universities with precise understanding of their fans through data analytics, Learfield and the Kraft Analytics Group (KAGR) have formed a joint venture, KLEARintel. The strategic venture between the collegiate marketer and KAGR, which has been in development for months, today unveiled its name and logo and […]

Jim Erickson and Dave Reichel to announce SCSU men’s hockey on REV 96.7

ST. CLOUD, Minn. – When the St. Cloud State University men’s hockey team opens its 2016-17 season on October 2 hosting the Regina Cougars, fans will hear the new broadcast team of Jim Erickson handling play-by-play and Dave Reichel as color analyst, as announced today by Learfield’s St. Cloud State Sports Properties. Reichel, a familiar […]

LEARFIELD’S CAMPUS+ TO BUILD TRANSFORMATIVE PARTNERSHIPS FOR UNIVERSITY PARTNERS, BRANDS

PLANO, Texas – Featuring the tag line, “How Business Goes to School,” collegiate marketer Learfield has formally unveiled its newest operating unit, named Campus+. The new service is creating broad strategic business relationships on behalf of many of its university partners. The university-wide partnerships are being created by Learfield’s dedicated Campus+ team and are specifically […]

SAN DIEGO STATE ATHLETICS, JLAB AUDIO INTRODUCE PARTNERSHIP

SAN DIEGO – San Diego State University Athletics and its multimedia rights holder, Learfield’s Aztec Sports Properties, announced today that JLab Audio will make its entry into collegiate sports with an integrated, exclusive partnership during the 2016-17 athletic season. The relationship with San Diego-based JLab Audio primarily will center on Aztec football and men’s basketball […]