Archives

Ridley’s, Learfield and UW Athletics Benefit Food Bank

Official Supermarket of Poke Fans, Ridley’s Family Markets, Donate $3,250 to the Food Bank of the Rockies Local grocery chain aims to match up college sports and support for their community Laramie, Wyo. – Representatives from Ridley’s Family Markets recently gathered at the Laramie, Wyo., location to present...

Read More

BEN LORENZEN TO REJOIN LEARFIELD AS VICE PRESIDENT

PLANO, Texas - Industry veteran Ben Lorenzen has been named a Learfield vice president. The former Colorado State University senior associate athletic director for sales, marketing and communications begins his new role today and will relocate from Fort Collins, Colo. to the collegiate marketer’s headquarters...

Read More

Cardinals Secure Radio Relationship with iHeartMedia

LOUISVILLE, Ky. - The University of Louisville and its exclusive athletics multimedia rights holder, Learfield’s Louisville Sports Properties, have agreed to a new five-year partnership with iHeartMedia to extend broadcast rights for multiple Cardinal Athletics programming. The new agreement, which will be effective from 2017-22, includes...

Read More

Learfield Names Peyton Gallagher General Manager of Davidson Sports Properties

DAVIDSON, N.C. – Peyton Gallagher has been named General Manager of Davidson Sports Properties, Learfield’s local team that will work alongside Director of Athletics Jim Murphy and his athletic administration to manage the Wildcats’ comprehensive rights including signage, digital, corporate sponsorships, television and radio play-by-play,...

Read More