Archives

Arbitron

One of the tidbits I gleaned from Gene Ashcraft of the Texas State Network, was the importance of good research. Having good numbers helped your sales pitch; but also there was something strong about saying "Arbitron says more people listen to us than to any...

Read More

National reps

Remember how I went to Chicago, New York and the West Coast in 1973 making agency calls? I'd been pretty successful seeing those agencies and companies. I kept up that pace for four years, traveling each week to a major advertising center touting the Brownfield...

Read More

OPTIONIT PARTNERS WITH UNIVERSITY OF MIAMI

Historic alliance gives Hurricanes fans immediate access to face-value tickets for the next two seasons in addition to potential Bowl games -- OptionIt, Inc., a leader in the next generation of ticket buying for sports and entertainment events, has reached an agreement with the University of...

Read More

Station ownership

One of the questions I get is: "did you ever consider station ownership?"  The answer is yes. First, soon after we went into business in 1974 we had an opportunity to purchase KAOL, Carrollton.  Located in prime farm country, we considered the expansion, but declined because...

Read More

John Rooney

John was our first-ever Sports Director. We weren't the first place he worked, however, nor the last. The roots of Learfield Sports go back to the first newscasts of the Missourinet in January, 1975.  The 7:05 a.m. feed to affiliates was an extended newscast that included...

Read More