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Tech Releases Lady Raider Basketball TV Schedule

LUBBOCK, Texas - Texas Tech Athletics in conjunction with Red Raider Sports Properties, a property of Learfield Sports, released the 2014-15 TV schedule on Tuesday. The Lady Raiders will make seven appearances on the school's third-tier network, Texas Tech TV on FOX Sports. The games will be...

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LEARFIELD SPORTS APPOINTS LORI WEED TO SENIOR DIRECTOR, NATIONAL SALES

PLANO, Texas – Collegiate marketer Learfield Sports recently named seasoned senior sales executive Lori Weed to the company’s National Sales division, which pairs corporate America with nearly 100 collegiate properties across the country. Weed joins Learfield Sports’ Plano headquarters from Texas Motor Speedway to serve as...

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Phizzle & Yiftee Partner to Enhance the Fan Experience at Sporting Events

Utilizing Technology to Enhance the Fan Experience MENLO PARK, CA - Phizzle, an enterprise fan and consumer engagement software company, and Yiftee, an online and mobile eGifting solutions provider, today announced a partnership designed to utilize technology to enhance the fan experience. Through Yiftee’s innovative digital...

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