PLANO, Texas – Industry veteran Ben Lorenzen has been named a Learfield vice president. The former Colorado State University senior associate athletic director for sales, marketing and communications begins his new role today and will relocate from Fort Collins, Colo. to the collegiate marketer’s headquarters in Texas.
This move marks a return to Learfield for Lorenzen as he previously served two years as general manager for Rams Sports Properties, Learfield’s on-campus team dedicated to representing Colorado State Athletics. He was overseeing the property when Learfield acquired the Rams’ multimedia rights in 2014 from former rights holder Nelligan Sports Marketing. At CSU Athletics, Lorenzen primarily was responsible for generating revenue through ticket sales, marketing, corporate sponsorships, promotions, licensing and multimedia rights. Additionally, he oversaw all aspects of the department’s external communication endeavors, including branding, media relations, online and social/digital media, while managing the University’s relationships with external sports marketing partners.
Lorenzen will be an integral member of Learfield’s team focused on overall new business initiatives and university-wide engagement for the company’s more than 120 collegiate properties. His additional related experience includes serving nearly six years with IMG, as general manager and as director of corporate partnerships for IMG Sports & Entertainment at University of Arizona. Lorenzen’s collegiate sports marketing career started with his alma mater serving more than five years as Colorado State’s athletic director of sales and marketing.
Learfield has long been immersed in the collegiate athletics landscape. The company manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, in addition to supporting athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies. For more about Learfield’s partners, history, businesses and career opportunities, visit www.learfieldsports.com.