Behind-the-scenes video episodes chronicle the Gopher Football program
Coach Jerry Kill has always said he is building the University of Minnesota football program “brick by brick.” Now, Gopher fans have a front row seat to the construction process.
University of Minnesota Athletics, in partnership with tradeMONSTER, have debuted a brand-new web video series entitled “Brick by Brick: Gopher Football 2013.” Each Thursday evening, a new 8-12 minute vignette will be released on GopherSports.com/BrickbyBrick, Facebook and Twitter, chronicling the Gophers’ progress as they climb the ranks in the Big Ten Conference.
“Our new ‘Brick by Brick’ series allows fans the opportunity to really get to know the personalities of the players and coaches and see the day-to-day realities of Gopher Football,” said Ryan Maus of Gopher Digital Productions, Minnesota’s in-house video production department. “The production quality of the show is on par with anything shown on ESPN, Big Ten Network or any other national network – which is something Gopher fans are really going to appreciate.”
tradeMONSTER, the online brokerage industry’s leader in user experience, co-founded by former Gopher linebacker and NFL star Pete Najarian, entered into the “Brick by Brick” series’ partnership through Learfield Sports, University of Minnesota Athletics’ multimedia rights partner.
“tradeMONSTER is pleased to support the University of Minnesota football program by sponsoring ‘Brick by Brick’,” said President Jim Swartwout. “The discipline, dedication and determination described in the program are also requisite characteristics for that of a successful investor.”
The first two episodes of “Brick by Brick” chronicle the Gophers’ progress throughout fall camp, are available online at GopherSports.com/BrickbyBrick. New episodes will continue to debut each week during football season. Episode 3 debuts Thursday, Sept. 5.
Gopher fans also will want to take advantage of the once-in-a-lifetime opportunity to watch Minnesota’s November 23 “Border Battle” with Wisconsin from the Minnesota sidelines with Gopher legend Najarian. Promoted by tradeMONSTER and the Gophers, fans can enter for a chance to win by signing up at GopherSports.com/BrickbyBrick.
“Jerry and his staff have done an incredible job with the Gopher football program, and I’m pleased to see tradeMONSTER take an active role with the ‘Brick by Brick’ series and give fans and tradeMONSTER customers an inside look at my alma mater,” said Najarian, class of 1986. “I’m passionate about the Gophers and seeing the team reach its full potential, and it will be a lot of fun to share the sidelines with a Gophers’ fan for the game against Wisconsin.”
About Learfield Sports
Learfield Sports’ local entity managing Minnesota’s rights is Gopher Sports Properties. The company manages multimedia rights for more than 50 collegiate institutions and associations and titles the Learfield Sports Directors’ Cup with NACDA and USA Today. Its exclusive sports programming reaches more than 50 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. To learn more, visit learfieldsports.com.
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