RHINELANDER, Wis. – Badger football returns to the Northwoods this season due to a three-year agreement between Results Broadcasting and Badger Sports Properties, a property of Learfield Sports and the exclusive multimedia rights holder for University of Wisconsin Athletics.
Results-owned Coyote 93.7, WCYE-FM will carry all football game broadcasts on its 100,000-watt country format station reaching Badger fans in Rinelander and the surrounding Northwoods communities of Tomahawk, Lac de Flambeau, Minocqua and Eagle River.
The addition of Coyote 93.7 to the Badger Sports Network marks the Badgers’ first return to the Northwoods since 2010. Results Broadcasting shares other agreements with Badger Sports Properties, which oversees the radio network as part of its multimedia rights partnership with Wisconsin Athletics. Results owns and operates four other Badger Sports Network affiliates – WACD-FM 106.1 and WATK-AM 900 in Antigo, and WTCH-AM 960 and WTCH-FM 96.5 in Shawano.
“Our advertisers, listeners and staff are excited about Coyote 93.7, WCYE-FM becoming an affiliate station of Wisconsin Badger football,” said Station Manager Jeff Wagner. “We are looking forward to broadcasting the games of the Northwood’s favorite college sports team.”
“We know without a doubt that Badger fans living in the Northwoods will love having University of Wisconsin football back on the airwaves, and we’re pleased to bring them every game in its entirety,” said Badger Sports Properties’ General Manager Zach Wagner.
In addition to Wisconsin, Learfield Sports, which manages multimedia rights for more than 50 collegiate institutions and associations and titles the Learfield Sports Directors’ Cup. The company’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Learfield Sports’ exclusive sports programming today reaches more than 50 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. For more, visit www.learfieldsports.com.