MADISON, WI. – The University of Wisconsin-Madison has named Learfield Levy Foodservice, a joint venture of Learfield Sports and Levy Restaurants, as its new restaurant partner for Camp Randall Stadium, the Kohl Center and other University Athletic Facilities. The selection was made with a vision for enhancing the fan experience and will bring Levy’s award-winning approach to dining and hospitality to the University.
“We have a long-standing relationship with Learfield Sports and we’re excited to bring in Levy Restaurants, an innovative and creative leader in sports and entertainment dining,” said Barry Alvarez, director of athletics at the University of Wisconsin. “We’ll work together to deliver a one-of-a-kind fan experience all while delivering smart solutions that incorporate fan feedback to add to the traditions and excitement of the game day.”
Levy was named one of the 10 most innovative companies in sports in the world by Fast Company magazine. The company’s portfolio includes more than 100 locations nationwide, from restaurants to sports and entertainment venues like Churchill Downs in Louisville, Dodger Stadium in Los Angeles, and the newest arena, Barclays Center in Brooklyn, NY. “Wisconsin has a rich athletic tradition rivaled only by its passion for great food,” said Andy Lansing, President and CEO, Levy Restaurants.
“We’re thrilled to work with the University of Wisconsin community and local brands to celebrate regional flavors and homegrown Badger pride. As we’ve done with professional sports, we’ve reimagined what a college athletic dining experience can be and we’re excited to bring a blend of innovation and business intelligence to deliver fans a best-in-class experience.“ Centered on the fan experience and commitment to the University as well as the surrounding community, Levy and Learfield join forces to bring innovative solutions to the game day and beyond. “We have had a tremendous relationship with UW Athletics for roughly 20 years, developing corporate sponsorships for the Badger program,” said Greg Brown, President and CEO of Learfield Sports. “This partnership represents the next step in that relationship, utilizing the fabulous food and fan experience creativity of Levy Restaurants to enhance our sponsorship programs for Wisconsin Athletics.”
The partnership includes Camp Randall Stadium, The Kohl Center( Basketball and Hockey) , The UW Field House, LaBahn Arena, McClimon Track and Soccer Complex and the Goodman Softball Diamond.
Learfield Levy Foodservice is a joint venture of Learfield Sports and Levy Restaurants. The two companies joined forces to combine the food and hospitality fan experience services in college venues with the sponsorship and promotional opportunities managed by Learfield Sports. The partnership includes other notable universities including Iowa State, Missouri and Purdue. Learfield is the recognized leader in the collegiate multimedia rights arena with more than 50 properties nationwide.